In a sea of shampoo brands, our Hijab Haircare Shampoo needed to capture the attention of Young Hijabi women. Wearing a hijab is seen as feminine, negatively connoted as "weak" and "passive". But hijabis are proud of their femininity! We called on hijabis to proudly celebrate their femininity by being SUPA pink with Safi Shayla SUPA smooth! A music anthem campaign for feminine-loving hijabis, championing what they love on digital, social and on-ground activations. Safi Shayla SUPA gained 1% market share, converting Sunsilk and Rejoice users, becoming no.2 in smooth segment!

Pizza Hut wanted to appeal to young consumers, so they created a Blackpink-themed pizza and promoted it in the style of Blackpink's concert posters. This speculation of a collaboration between Pizza Hut and Blackpink got consumers talking and eating Pizza Hut, resulting in a growth in young consumer consumption.

Pizza Hut needed to connect with younger Malaysians to maintain growth.Through identifying an opportunity in the popular game Genshin Impact, Pizza Hut partnered with them to bringing its Mushroom Pizza to life, appealing to fans in a way that resonated.

In addition, Pizza Hut held in-store events, had character appearances, and popup stores at anime events, going where their audience was.

This led to one of the biggest collaborations fans got to experience, resulting to overall sales increasing by 152% and boosting brand love among them.

Popular Malaysian Youtuber Jenn Chia, plays 6 characters, referencing Listerines's 6-in-1 benefits for oral healthcare. The film starts Auntie Siow (Jenn) trying to take the annual happy family potrait, an important part of the annual Chinese New Year family gathering. But the entire family (also played by Jenn) is anything but happy - with newlyweds fighting, Yi Suk's business failing, and Ah Ma in tears? It's time to take action to save the family fortune.

E-commerce is an essential platform to increase penetration and sales in the growing Men’s Personal Care category, but Unilever Malaysia had difficulty capturing the attention of Malaysian men. So, we leveraged on the biggest football event in the world, where thousands tuned in at ungodly hours to catch live matches and hence, became zombies the next day. Through dynamic creatives and real-time contextual promotions surrounding all things football, we drove these football zombies to our e-commerce portal where they bought products that help them stay fresh and look good.

PETRONAS is Malaysia’s best-known brand and only Fortune 500 company. Unfortunately, despite being an investment and energy development partner of India for over 20 years, its brand awareness is still very low.

At the 2019 annual trade reception, instead of launching the usual corporate video, we decided to make an impression to policymakers and stakeholders, by telling the story of India’s most valuable energy, its people.

This 3-part web film series “Land of Light Bulbs” highlights the energy that drives India: its spirit of ingenuity. “Land of Light Bulbs” by featuring 4 characters who embody PETRONAS’ sustainable energy solutions.

It was first launched at the annual reception, then later to the public to build awareness amongst India of PETRONAS’ involvement.

Puma wanted a brand ambassador to lead the launch of PUMA’s range of sneakers throughout the whole of Southeast Asia. Problem is, there is no single person that can cut across all markets and countries of Southeast Asia.

So, we made all of Southeast Asia come together to be the face of the campaign.

Using a user-generated process along with A.I. database mapping we developed Maya, the world’s first user-generated virtual influencer. The name Maya is derived from the Bahasa term “alam maya” which translate to “virtual beauty”. Through her instagram page we develop her story while also promoting PUMA’s latest products.